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Data-fluent solutions that
help you win. Big.

Fluency help clients win by improving two things:

1

Understanding People

through modern research &
insight driven by diverse data & technology.

2

Driving Performance

through advanced measurement &
effectiveness capabilities & tools to optimise outcomes.

Customer & Audience Segmentation

Fluency Living Segmentation is a live, refreshable, fully integrated, and data diverse segmentation tool. It protects brand investment by keeping pace as your audience and organisation evolve, and it identifys paths to growth.

Quant, Qual & Behavioural Research

Fluency Advanced Audience Research services bridge gaps between what audiences see, say, think, feel, and do. And because data suppliers are not born equal, we choose data from the right suppliers for the task.

Social Media & Web Analytics

Fluency Culture & Conversations delivers accurate and actionable insights which many off-the-shelf social listening platforms lack. Our tool uses advanced analytics that unlock insight at true scale for brands.

Growth Mapping

Our data-diverse solution focuses on incremental growth by analysing audience demand, helping our clients tailor their product positioning, NPD, messaging, and marketing.

Customer Analytics

Our team of first party data specialists are leading the field in advanced customer and CRM analytics, basket analytics, and pricing strategy.

Influencer & Ambassador Measurement

Fluency Infuence Cube ensures you pick the brand ambassadors for your brand. Our powerful tool analyses who your audience listens to, vs who they talk about, pinpointing the individuals that will deliver the greatest impact.

Brand Experience Tracking

Fluency Total Experience Intelligence blends diverse data from across category brand experiences, pinpointing exactly where to invest to drive business outcomes. Goodbye guesswork, hello results.

Audience Affinity Understanding

Fluency Proximity Mapping creates thematic relationships with your consumers. It tracks millions of big data signals to understand ownable spaces for brands to resonate with key audiences, building affinity and trust.

Audience Journey Mapping

Fluency Audience Journey Mapping is an advanced tracking tool that integrates diverse data to unlock the key audience micro moments and touchpoints that drive brand interaction and business outcomes. Users can close the gap between what consumers say vs actually do

Tracking & Leveraging Culture & Trends

Fluency Cultural Forces tracks and isolates the cultural trends with the greatest impact on organisation's target audiences. The actionable insight allows clients cut through uncertainty with confidence and unlock the right areas to invest and jump on trends fast.

Digital Transformation

Our consulting services unlock the full potential of data and technology stacks to support your strategy across multiple applications, from CRM to Ecomm.

Systems of Effectiveness

We create market-leading effectiveness & evaluation frameworks, and generate new 'metrics that matter' to reveal the impact of your marketing.

Insight Frameworks

Great insight is increasinly about great data strategy. We help our clients get the right insight, to the right decision makers, at the right time.

Data & Technology Audit

We help optimise your data and technology stack and recommend the right suppliers, to ensure it is delivering fluently.

Custom Market Research & Data Feeds

Fluency Data As A Service (DAAS) delivers specialist tailored data feeds to power insight, reporting, data models, and other business and marketing applications. Goodbye expensive and confusing data, hello actionable and accurate insight

Brand Performance Measurement

Our groundbreaking Brand Desire tool delivers powerful insight into the brand strategies capable of boosting business performance. Using vast ecosystems of data to pinpoint brand perception at immense scale, and with cutting-edge comprehension AI to bring meaning, Brand Desire determines and optimises the brand characteristics that drive ROI. Fast.

Media Mix Modelling & Econometrics

Fluency AI Driven Media Mix Modelling product is grounded in Econometrics to focus on your organisation's needs from Independent Owned, Earned, Paid media, unlocking attribution and ROI, at speed.

Marketing Measurement & Reporting

Fluency Core is our automated solution used by some of the world's biggest organisations to draw insight and explain value to key stakeholders. Core's end-to-end reporting and measurement delivers fast, in-depth insights for smarter planning and evaluation

Sponsorship Effectiveness for Sponsor Brands

Fluency Sponsorship Effectiveness measures and deciphers sponsorship effectiveness in a tailored way. No more one size fits all reporting and a solution validated by Oxford University and Google.

Partnership Optimisation For Sports Rights Holders

Fluency Sport Sponsorship offering accelerates your sponsorship sales and elevates renewal rates, by overcoming the limitations of Media Equivalency Value, revealing the true impact of sponsorship, on a brand-specific basis. Clients are able to offer unique sponsorship value propostions that resonate with brands.

Sponsorship Evaluation

We go beyond ROSI to help brands understand the value, using the most advanced sponsorship analytics and widest data inputs on the market.

Performance Modelling & Forecasting

Fluency Custom Forecast tool creates tailored forecasting models rooted in audience data and enriched with market realities, helping clients quantify opportunity, investment, and ROI with diligence that's fit for the board.

Creative & Design Analysis

Fluency Creative Optimisation scaled analysis tool helps clients identify patterns in their marketing to optimise creative for stronger outcomes optimising marketing spend

Brand Tracking

Fluency Brand Tracking is a cost-effective brand tracking tool delivering robust analysis of brands and competitors over time, with ongoing measurement of brand health, competitive positioning & audience perception. Say goodbye to out of date metrics, hello to live data you can rely on.

Not sure what product best suits your challenge,
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Trusted by

"Truly first class,
every step of the way."

Global athletic footwear and apparel company

"Flippin' heck, they're Impressive!"

Campaign Magazine

"A remarkable piece of work. The CEO said bigger decisions are made with less sophistication"

Major Utility

"Fluency are the bridge from where you are now, to where you want to be"

Amazon

"Fluency have set expectations for years to come. Living Segmentation brings us closer to the consumer than ever before."

American multinational technology company

"Working with Fluency is helping us see around corners"

World’s largest sporting franchise

"These guys are transforming our insight and reporting systems with huge time savings, I'm going from 3 hours to 30mins... it's obscene!"

Amazon

"Massive thanks for the support this year, greatly appreciate it!"

Global Commercial Director, GSK

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