40-70% error rate
between what people SAY vesus what
they actually DO.
Fluency: Understanding Audiences From
All Angles.
Traditional research providers do not provide a fully rounded view of real lives which gives brands inaccruate insight.
Fluency believe that for true audience resonance, data must come from a multi-dimnesional picture of what people SAY, SEE, THINK, FEEL and DO; what we call data-fluency.
We use our seasoned experience and data stack of hundreds of providers and sources to provide a fully rounded understanding of audiences. Fluency’s clients get robust insight that deliver stronger business outcomes.
Our 360 audience view
allows clients to forge
the strongest audience connections.
From Data Myopia to
Data Diversity
Traditional research companies specialise in delivering one type of insight. Fluency combine multiple data sources, providers and approaches and produce deeper more rounded audience views. Using multiple data sources not only improves the accuracy of consumer insights but also drives a brand metrics such purchase intent and emotional connection
From Narrow audience understanding to
Holistic Customer Views
Brands with a narrow view of their audience limit the chance of making a truly relevant connection with people. Fluency widen clients audience understanding and delve deeper into how people live their lives, using our unique SEE, SAY, THINK, FEEL and DO Framework.
From siloed data to
a blended insight approach.
Our diverse, proprietary data stack gives clients 360 consumer views across social discourse, qualitative and quantative data, search habits and much more. We are data agnostic, deploying diverse, mixed methods and mulitple sources to deliver deep understanding of existing and potential audiences. We help clients understand how people behave in real life, enabling them to forge real depth of connection.
20%
of improvement in key brand performance metrics using diverse data
(Research from the Marketing Science Institute)
85%
in sales growth for companies & 25% in gross margin for clients leveraging customer behavior insights
20–30%
lift in marketing effectiveness for brands that integrate and blend multiple data inputs to create a 360° view of the consumer
Learn how we can make your business data fluent.
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EMEA
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Americas
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Asia
50 Mohamed Sultan RdSingaporeOffice
#02-08 Singapore 238999
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UAE
1404, Al Thuraya Tower 1DubaiOffice
Dubai Media City
PO Box 62614, Dubai, UAE