Only 10-15% of brands
achieve both strong relevance and deep emotional engagement with consumers
(Prophet’s Brand Relevance Index)
Proximity Mapping:
Create Audience Affinity
Creating Audience affinity is a critical step in helping brands get closer to their audiences, but too often this is based on guesswork and leaps of faith.
Fluency’s Proximity Mapping tool is built on a scientific approach that removes the uncertainty around what brands should talk about and who the effective spokespeople are for your brand.
Remove the guesswork in
forging audience connections
From Guesswork to
Meaningful Audience Alignment
Proximitry Mapping leverages billions of data signals across the open web. Once identified and understood, clients have clarity of downstream activation, guiding creativity, revealing influencers and communication styles that can be tapped into. Clients can then credibly own mindset spaces or topics/trends that helpc clients resonate with and get closer to audiences.
From Spurious Links to
Audience Resonance Through Science
Proximity Mapping will first help clients understand what and how people talk about the valuable mindset spaces in their category. Then through scientific rigour, it mathematically measures whether their brand is relevant and resonant with this audience, based on their communications. If not, it shows how to close the gap.
From Shouting at Audiences to
Engaging with Them Through The Right Conversations
Proximity Mapping recommends how clients can strengthen relationships and move closer to audience mindset spaces through their comms. It gives clear direction on how to get closer to highly relevant audiences mindsets, and be more relevant to their everyday lives.
81% of consumers
need to trust a brand before considering a purchase, underscoring the importance of authentic connections.
50% of consumers
feel ignored by brands, with 72% stating they’d unlikely purchase from brands that make them feel overlooked.
53% of consumers
would try a brand recommended by their community.
Why Proximity Mapping?
- Publicly posted social comments
- Owned social media posts
- Advertising creative & copy
- Identification of contextual linguistic similarities
- Thematic relationships
- Language cues, tone & emotion
Request a demo
Learn how we can make your business data fluent.
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