64% of UK marketers
worry they don’t have a good enough
understanding of their consumers
Living Segmentation:
Segmentation for the
21st century.
Fluency’s Living Segmentation is a smart, flexible segmentation solution that connects your organisation from strategy to activation.
It adapts as business challenges and customer needs evolve, offering greater accuracy helping clients maximise their investments, and allowing decision-makers to be confident.
Fluency help clients use the right data to build their organisation around the customer, to drive real growt
Segmentation that moves
with the times
From Single Source to
Data Diverse
We understand how risky it is to rely on one data source. Unlike traditional segmentation, Living Segmentation works dynamically across First Party (1P), multiple Third Party (3P) and Zero Party Data sources to create a reliable centre of audience truth for your organisation. Backed by our $5m data stack, we bring greater accuracy to our client decision-making, for stronger outcomes.
From Quickly Obsolete to
Alive & Refreshable
Traditional segmentation loses value and accuracy over time, damaging stakeholder confidence. As soon as its completed its out of date. Living Segmentation works hard to protect brands investment with an advanced data and technology strategy that means it evolves live with audiences. It provides an always-on stream of accurate, actionable intelligence that keeps investment valuable - and confidence high.
From Low Actionability to
Connected & Integrated
Traditional segmentations lack the connectivity needed to be widely actionable. Living Segmentation is built with flexibility and modularity, allowing it to plug in across an organisation - whether it’s guiding NPD teams or seamlessly integrating into buyable media audiences, its applications are as dynamic as your business.
It’s time for accuracy:
Our studies show a worrying 40-70% gap between what audiences say, and what they do (Amazon)
Our studies show a worrying 40-70% gap between what audiences say, and what they do (Amazon)
It’s time for a dynamic customer view:
64% of marketers admit data blind spots are preventing a full picture of customers.
64% of marketers admit data blind spots are preventing a full picture of customers.
It’s time for effectiveness:
Effective segmentation generates 10% higher profits over five years (Bain)
Effective segmentation generates 10% higher profits over five years (Bain)
Why Living Segmentation?
- Syndicated Panel Data
- Economics Data
- Social Data
- Influencer Data
- Psycholinguistic Data
- RFM ecomm Data
- Behavioural Data
- Journey Data
- Psychographics Data
- Preference Data
Request a demo
Learn how we can make your business data fluent.
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EMEA
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Americas
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