Just 25% of consumers
exposed to an can correctly remember the ad and the brand it was for when surveyed the following day
Fluency Creative Optimisation:
Insight for successful advertising
Every year it’s harder for brands to stand out.
The battle for attention plays out across multiple platforms and channels. Staying in touch can feel like an endless battle against an ever-changing creative tide.
Fluency’s Creative Optimisation tool uses scaled analysis to help clients identify patterns in creative. Brands know which creative works and why, and stay on top of the latest trends in successful competitor advertising. We deliver actionable insight at scale and pace, so clients drive immediate performance gains
Actionable Creative Analysis
at Scale & Pace
From Lazy Observations to
Data Driven Depth
Fluency's Creative Optimisation tool extracts more depth through advanced measurement and reviews, and then aligns findings to client objectives. Investing in understanding & differentiating creative across their competitor set, our clients are better positioned to connect meaningfully with their target audiences.
From Subjective Human Eye to
Unbiased Clear Interpretations
Fluency's Creative Optimisation uses powerful AI to deconstruct a category's creative components across multiple channels. Compared with old-fashioned, subjective creative reviews, our tool adds rigour, accuracy & scale .
From Copycat Content to
Richer Creative Strategies
Our propriatery AI within our tool, processes & decodes the volume & diversity of channel content within a clients competitor field. The outputs from our data-driven approach helps clients understand how successful creative is defined & measured within their category.
70%
of an advertisement’s performance comes from it’s creative.
30% error rates
on human manual inspection tasks due to factors like fatigue, boredom, and distraction.
38.7% of the time
humans misclassified AI-generated images as real photos.
Why Creative Optimisation?
- Multiple channel application
- Video, still image and message overlays analysis
- Modelled reach by channel
- Tonal, content and format categorisation
- Flexible across new channels and sources
- Trends detection
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Learn how we can make your business data fluent.
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EMEA
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Americas
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Asia
50 Mohamed Sultan RdSingaporeOffice
#02-08 Singapore 238999
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UAE
1404, Al Thuraya Tower 1DubaiOffice
Dubai Media City
PO Box 62614, Dubai, UAE