Only 25% of consumers
exposed to an ad the previous day can correctly remember the ad and the brand it was for
Insight to stay on top
of the latest trends
for successful
advertising
Every year it’s harder for brands to stand out.The battle for attention plays out across multiple platforms and channels. Staying in touch can feel like an endless battle against an ever-changing creative tide.
Fluency’s Creative Optimisation tool uses scaled analysis helps clients identify patterns in creative to stay on top of the latest trends in successful competitor advertising. Actioning this insight is proven to drive stronger outcomes.
Creative & Design Optimisation:
Actionable Creative Analysis at Scale
From Lazy Observations to
Data Driven Depth
Fluency's Creative Optimisation tool extracts more depth through advanced measurement & reviewing & then aligns findings to client objectives. Companies that invest in understanding & differentiating creatives across their competitor set are better positioned to connect meaningfully with their target audiences.
From Subjective Human Eye to
Unbiased Clear Interpretations
Creative Optimisation uses powerful AI to deconstruct a category's creative components across multiple channels. Compared with old-fashioned, subjective creative reviews, Creative Optimisation adds rigour & scale .
From Copycat Content to
Richer Creative Strategies
Our propriatery AI processes & decodes the volume & diversity of channel content within a clients competitor field. Our data-driven approach helps brands understand how successful creative is defined & measured within their category.
Creative elements account for approximately 70% of an advertisement’s performance.
Human manual inspection tasks can exhibit error rates of up to 30%, often due to factors like fatigue, boredom, and distraction.
Humans misclassified AI-generated images as real photos 38.7% of the time, whereas the top-performing AI model had a lower misclassification rate of 13%.
Why Creative Optimisation?
- Multiple channel application
- Video, still image and message overlays analysis
- Modelled reach by channel
- Tonal, content and format categorisation
- Flexible across new channels and sources
- Trends detection
Warning: Invalid argument supplied for foreach() in /var/www/fluency2023.mcsdh.com/wp-content/themes/fluency/single-expertise_single-v2.php on line 234
Learn how we can make your business data fluent.
-
EMEA
-
Americas
-
Asia
50 Mohamed Sultan RdSingaporeOffice
#02-08 Singapore 238999
-
UAE
1404, Al Thuraya Tower 1DubaiOffice
Dubai Media City
PO Box 62614, Dubai, UAE