60% of major marketers
report they do not have a standardised sponsorship measurement process. 40% don’t even try to measure.
MASB and ANA.
Measuring the True Value
of Sponsorship
The marketing landscape has evolved—but sponsorship reporting methods haven’t kept pace. The sports sponsorship industry is crying out for a new approach – to better compete with other, more attributable, forms of advertising / marketing.
Fluency understand the unique impact of sponsorship on audiences that are engaged with their passion point. This isn’t just about impressions; this is about persuasion. Our advanced model overcomes the limitations of Media Equivalency Value, revealing the true impact of sponsorship, on a brand-specific basis.
Create synergy across
all marketing reporting,
by upgrading your sponsorship data + insights
From Media Equivalency to
Valuable Outcomes
Media Equivalency Values are suffering from a loss of confidence across the industry. We redefine the measurement of sponsorship by focussing on diverse audience signals and our advanced data modelling to uncover the impact on fans, as they behave as consumers of the related products / services. We leverage a wealth of diverse data that focuses on the brand in unparraleled detail, plus consumer analytics to quantify the actual impact on the consumer journey. We leverage the Cultural Power formula to calculate the true value of sponsorship. Our thinking is validated by Oxford University and Google.
From Tired & Repetitive to
Dynamic Business Insights
A considerable number of sport sponsorship reports feel more like auditing reports. The boxes have been ticked this season, we'll see you next year. Our approach to sponsorship effectiveness reporting is a highly tailored one. Templated reporting with one size fits all metrics severely constrain the ability of Brands to identify tangible financial outcomes.
From Isolated to
Integrated
Too often the reporting from sponsorship is isolated within a marketing department becasue it doesn't 'fit' alongside reports from other marketing intitiatives. We use our sponsorship expertise alongside our Business Intelligence (BI) specalism to ensure the sponsorship effectiveness reporting is integrated seamlessly into your business. We have created a System of Insight for Amazon and Ford, showcasing our ability to connect the dots within any size of company. We take the CMO and CFO's perspective, to ensure sponsorship reporting integrates seamlessly into all marketing reporting and provides a clear evaluation of ROI.
It’s time for accuracy: 68% of sponsorship professionals admit to relying on outdated valuation models.
We leverage our unique $5m data stack and utilise our sponsorship expertise to identify the true impact of your sponsorship investment.
96% of brands want to compare sponsorship investment performance to other marketing programs on an apples-to-apples basis.
Why Commercial Innovation?
- Sponsorship Market Data
- Consumer Sentiment & Social Listening
- Audience & Fanbase Analytics
- Economic & Media Valuation Models
- Brand Performance & Uplift Data
- CRM & Sales Attribution
- Competitive Benchmarking
- Predictive ROI Modelling
- Deal Structuring & Scenario Planning
- Performance-Based Partnership Optimization
Request a demo
Learn how we can make your business data fluent.
-
EMEA
-
Americas
-
Asia
50 Mohamed Sultan RdSingaporeOffice
#02-08 Singapore 238999
-
UAE
1404, Al Thuraya Tower 1DubaiOffice
Dubai Media City
PO Box 62614, Dubai, UAE