Why brand desire
77% of Global CMOs
feel under pressure to prove they’re providing return on investment (LinkedIn)
Brand perception
characteristics
that drive
performance
Brand Desire is a revolution. Using vast ecosystems of data to pinpoint brand perception at immense scale, and cutting-edge comprehension AI to bring meaning, we optimise the brand characteristics that drive ROI. Fast.
Capture the essence & the truest
understanding of your brand from the most
diverse inputs & cutting-edge AI
Misleading surveys to
Vast Data Exosystem
In the last 10 years, brands have undergone unprecedented digital codification in everything from web, social, search, media, and beyond. We capture 5-10 years’ big data, capturing the essence of your brand from the most diverse inputs, for the truest understanding.
Small group thinking
to
Comprehension AI
We use cutting-edge comprehension AI to score the data against academic JP Heylen’s Brand Desire model. We benchmark competitors to understand what makes each brand unique - and where the white space is.
Guesswork to
ROI Econometrics
We use statistical modelling and econometrics to pinpoint the brand characteristics with the greatest impact on critical KPIs such as sales, to understand what calibration of the brand and its characteristics can drive the greatest ROI.
40-70%
There’s a 40-70% error rate between what people say, vs do.
Surveys alone don’t give us the full picture.
We use millions of data points to get a true understanding of brand.
It’s time to connect dots.
77%
of global CMOs feel under pressure to prove ROI.
It’s time to get board-ready.
Why Brand Desire?
- Brand Tracking Data
- Syndicated Panel Data
- Social/Community Data
- Influencer Data
- News Media Data, and much more
- JP Heylen Modelling
- Comprehension AI
- Behavioural Data
- Brand Tracking
- Journey Data
- Sales Data
- RFM ecomm Data
Request a demo
Learn how we can make your business data fluent.
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EMEA
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Americas
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Asia
50 Mohamed Sultan RdSingaporeOffice
#02-08 Singapore 238999
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UAE
1404, Al Thuraya Tower 1DubaiOffice
Dubai Media City
PO Box 62614, Dubai, UAE