Only 2% of marketers
use a combination of modelling analytics to measure the full impact of their activities. (WARC)
Determine the incremental impact of your marketing activity
Fluency’s AI Driven Media Mix Modelling (MMM) tool transforms how clients measure and optimise media investments. Unlike other solutions, it is a powerful decisioning tool, designed to be custom built, robust and agile. It leverages sophisticated data modelling techniques and AI to capture long-term effects of advertising, whilst staying reactive to real-world changes
Data driven decisions
backing your media
investment
From Manual and Labour intensive to
AI Driven at Speed
Our tool uses advanced AI algorithms and modelling techniques to process & automate vast datasets faster than a traditional model build. It captures complex, non-linear relationships & reveals hidden patterns between marketing activities and consumer behaviour at speed, leading to a cost effective solution.
From Static to
Dynamic Modelling
Unlike static manual models, our tool dynamically updates with new data, insights and market shifts. It continuously redefines predictions, enabling business to adapt strategies instantly for maximum marketing impact.
From Guesswork to
Informed Decisions
Our tool tailors to our clients unique business needs. Integrating a range of first-party (1P), third-party (3P) and AI enriched data, it intelligently enables businesses to test future scenarios, optimise investments and make better informed marketing decisions.
It’s time for accuracy: MMMs with granular data drive 8%-13% increase in ROI & Revenue vs generic solutions. (WARC)
It’s time for action:
61.4% of marketers now prioritise better & faster MMM as their primary measurement strategy. (LinkedIn)
It’s time to ask for help:
88% of CMOs report their roles have recently become more complex, with more need to prove true marketing impact.
Why AI Driven Media Mix Modelling
- Brand Tracking Data
- Syndicated Panel Data
- Social/Community Data
- Influencer Data
- Ad Media Data
- News Media Data, & much more
- Behavioural Data
- Brand Tracking
- Marketing Spend Data
- Sales Data
- RFM ecomm Data, & much more
- Comprehension AI
- Comment Sentiment
- Psycholinguistic Data
Learn how we can make your business data fluent.
-
EMEA
-
Americas
-
Asia
50 Mohamed Sultan RdSingaporeOffice
#02-08 Singapore 238999
-
UAE
1404, Al Thuraya Tower 1DubaiOffice
Dubai Media City
PO Box 62614, Dubai, UAE