In today’s world, data is not merely numbers; it’s a dynamic currency. Brands are progressively becoming data-fuelled, some simply have proprietary data, others are investing...
We are thrilled to have won Gold at the Campaign Magazine UK Agency of the Year Awards, held at The Brewery on Chiswell Street, for best Start-up! The...
Gen Zs (born between 1997 and 2012) are unsurprisingly the demographic most interested in sustainability, with half in the UK considering themselves as environmentalists compared...
By leveraging the Brand Desire Engine as a strategic tool, you can not only soften the blow from critical global challenges like stagflation, but also...
M&C Saatchi Growth and data strategy consultancies, Clear and Fluency, were responsible for building the Brand Desire Engine. Full Article: Campaign Live M&C Saatchi Group’s...
Fluency M&C Saatchi recently offered thoughts to Barclays touching on the topic of data diversity. Why Data Diversity? Diversity has only truly come into focus...
Entrepreneurial brand leaders pursuing data fluency are really already pioneering the next generation of Intelligent Brands, that are fit and ready for an ever-changing future. Tim...