77% of Global CMOs
feel under pressure to prove they’re providing return on investment (LinkedIn)
Brand perception
characteristics
that drive
performance
Brand Desire is a revolution. Using vast ecosystems of divers data inputs to pinpoint brand perception at immense scale, and cutting-edge comprehension AI to bring meaning, we optimise the brand characteristics that drive ROI. Fast.
Capture the essence & the truest
understanding of your brand
Misleading surveys to
Vast Data Exosystem
In the last 10 years, brands have undergone unprecedented digital codification in everything from web, social, search, media, and beyond. We capture 5-10 years’ worth of big data, pulling the most diverse inputs tp capture the essence of your brand for the truest understanding.
Small group thinking
to
Comprehension AI Insight
We use cutting-edge comprehension AI to score the data against academic JP Heylen’s Brand Desire model. We benchmark competitors to understand what makes each brand unique - and where the white space is
Guesswork to
ROI Econometrics
We use statistical modelling and econometrics to pinpoint the brand characteristics that have the greatest impact on critical KPIs such as sales, and show where a recalibration could drive the greatest ROI.
40-70%
Surveys alone don’t give us the full picture.
There’s an 40-70% error rate between what people say, vs do.
We use millions of data points from Third Party (3P) and First Party (1P) to get a true understanding of brand.
It’s time to connect dots.
77%
of global CMOs feel under pressure to prove ROI.
It’s time to get board-ready.
Why Brand Desire?
- Brand Tracking Data
- Syndicated Panel Data
- Social/Community Data
- Influencer Data
- News Media Data, and much more
- JP Heylen Modelling
- Comprehension AI
- Behavioural Data
- Brand Tracking
- Journey Data
- Sales Data
- RFM ecomm Data
Request a demo
Learn how we can make your business data fluent.
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EMEA
-
Americas
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Asia
50 Mohamed Sultan RdSingaporeOffice
#02-08 Singapore 238999
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UAE
1404, Al Thuraya Tower 1DubaiOffice
Dubai Media City
PO Box 62614, Dubai, UAE